Packaging the PM: The art and ideology of political advertising
【媒体与大选文献回顾/Mustafa Kamal Anuar】This article is an attempt to unpack the so-called ‘Pak Lah package’ of BN’s election campaign in the run-up to Malaysia’s eleventh general election in 2004. Much of the electoral campaign of the incumbent party revolved around the persona of the Prime Minister, which stands in stark contrast to Abdullah’s predecessor.Continue Reading