报社确实可以拒收广告
2012年3月13日，世华媒体集团旗下三份报纸――星洲日报、中国报、中国报――刊登澳洲稀土公司莱纳斯（Lynas Corporation）宣称其稀土提炼活动“符合并超过严峻的健康、安全与环境条例”的“报道式广告”（advertorial），结果招致积极参与反对莱纳斯在马设厂的读者批评。
其中一个争议点是，广告客户意欲刊登广告，媒体／报社是否有权拒绝？根据《星洲日报》的广告刊登规则与条例，答案再明确不过了：媒体／报社有权拒绝接收广告，或取消已接收之广告，而且无须说明理由。
《星洲日报》广告刊登规则与条例
【中文版】
刊登条例
1. 刊登广告，须遵照本报所拟定之规则，本报保留在必要时更改此规则之权利。
2. 本报不受广告刊户或广告代理商在其广告合约或订单上所列明之任何条件之限制。在本报刊登广告，即被视为接受本报所拟定之规则与条例。
3. 本报对因任何原因未能如期刊登之广告所产生任何损失，概不负责，同时亦保留在无须说明理由的情形下，拒绝或取消任何广告之权利（包括已付款之广告）。
4. 遵照广告刊户或广告代理商指示刊登之广告若引起任何纠纷，法律讼诉，赔偿损失或其他费用，本报概不负责。
5. 凡指明刊登在指定的广告，均需另付指定版位附加费，否则，广告刊登之版位概由本报分配，不得异议。
6. 广告面积必须依照本报的规定。
7. 对广告面积的限制，本报有权随时更改。
8. 以英文书写之广告稿如要代译华文，将酌量收取翻译费。
9. 所有短期广告需预付，支票付给：
Sin Chew Media Corporation Berhad
10. 若对已刊登之广告有任何异议，则须在广告刊登后之七天内通知本报，逾期将不受处理。
11. 广告刊户应提供本身姓名与身分证号码。
12. 凡以新闻式刊登的广告，本报有权在版位上注明为“广告”的字眼。
13. 客户提供电子格式稿，并由本报代为开启采用，如因电脑系统及制作格式不同等影响刊出内容效果不符原稿，本报概不负责后果。
14. 本报可随时更改广告截稿时间。
15. 不论广告合约或订单是否已被本报所接受，本报将不接受任何未完成之画稿。倘因稿件迟来或画稿未完成而使广告未能刊出，则刊户或广告代理商必须照付广告费。
16. 本报可协助广告设计画稿，收费合理。取消广告附加费：
—若在刊登30天内取消，刊户须承担50%广告费。
—若在刊登7天内取消，刊户须承担100%广告费。
(English version)
Terms & Conditions
1. All advertisement bookings are governed by the standard terms and conditions of the Publisher, who reserves the right to change or amend these
terms and conditions whenever necessary.
2. Notwithstanding the terms and conditions stated on the advertisers’ or agencies’ contracts, the placing of an order or contract will be deemed an acceptance or the publisher’s rules and regulations.
3. The publisher will not be responsible for any omission to insert an advertisement and reserves the right to reject or cancel any order without explanation, notwithstanding acceptance of payment.
4. The publisher is indemnified against all claims, actions, suits demands, losses, costs and expenses in respect of any advertisement published under instructions from an advertiser or his advertising agency.
5. Placement of ads on specified pages are subject to the prevailing loading charges. whilst the publisher endeavors to place all ads in the best position possible where no loading charge is levied, the ad will be placed at the discretion of the publisher.
6. Advertisement space sold is governed by the publisher’s technical data.
7. Restrictions on sizes of advertisement are governed by prevailing conditions and will vary from time to time according to publisher’s advice.
8. Copy of English advertisement required to be set in Chinese will be charged a translation fee.
9. All casual ads must be paid in advance. Cheques should be made payable to Sin Chew Media Corporation Berhad.
10. Complaints on ads must be brought to the publisher’s attention within seven days of publication, otherwise they may not be entertained.
11. The advertiser should furnish the publisher with name, address, I/C No. and other particulars requested by the publisher.
12. Any advertisement that simulates editorial format, the publisher reserves the right to insert the word ‘advertisement’ on the top of the page.
13. In the case where the digital artwork is provided by the advertiser, the publisher will not be responsible for any technical fault or any differences in artwork compare to the original references due to incompatible computer operating systems.
14. The publisher reserves the right to change copy deadlines as and when necessary.
15. Incomplete artwork will not be accepted, notwithstanding acceptance of the contract in advance. However, clients/agencies will be charged for the space booked in the event of non-publication due to late/ incomplete artwork.
16. The publisher can provide the service of designing the artwork for the advertisement. In such cases, a reasonable fee will be charged. CANCELLATION SURCHARGE :
—Within 30 days before publication : 50% surcharge.
—Within 7 days before publication : 100% surcharge.