Malaysia’s 13th General Election: Social Media and its Political Impact
[James Gomez] Back in GE 2008, the new media electoral landscape was comprised of blogs, party websites and alternative news portals and not really social media as we it know today. In 2008, BN was the clear social media outsider. In fact, BN literally had limited online presence and was said to have underestimated the impact of new media altogether on the electorate’s voting behavior. Fast forward to April 2013, the landscape is very different. BN had made strong inroads onto social media and has carved itself a competitive position. What then has been social media’s political impact on voter behaviour during Malaysia’s 13th general elections?Continue Reading